Meet the Hanson crew

At Hanson Sign Companies, our diverse skills, backgrounds and experience converge to bring you service, quality and beautifully crafted signs you will be proud to offer as your own.


CEO – Ed spent the first 29 years of his career advancing through the sales and marketing ranks in the Consumer Packaged Goods Industry.  He was the V.P. of Sales for the Retail Supermarket Channel in the U.S. at Lactalis American Group.  Lactalis is the world’s leading dairy company.  Ed is the CEO and managing partner of the ownership team here at Hanson Sign Companies.


Director of Sales – Dan graduated from Xavier University in Cincinnati, OH with a degree in international business in 2010. Prior to joining Hanson, he worked for seven years as Sales Manager for Schutte Hammermill in Buffalo, NY selling custom engineered industrial size reduction equipment and material processing systems. Customer industries included wood, biomass, agricultural, food grade, aggregate, mineral, chemical, and metals recycling. In 2022, Dan was offered the opportunity to work with his father, Ed, and decided to make a career change. Dan is determined to provide the highest quality products and support to our sign industry partners.

Senior National Accounts Manager -Felicia came to Hanson in 2011 as our freight coordinator with a degree in Business Administration – Management and Marketing. After working in this position for over a year and getting to know our customers and the business she transitioned to a sales position. Felicia worked with Hanson Sign for almost four years prior to her departure in 2015. After a brief absence to expand her family we are very excited that she has returned to her sales role at Hanson refreshed, reenergized and ready to help with your signage needs.

Account Executive –  Lori came to Hanson in the fall of 2019 from Inscape Solutions where she was the Process Improvement Manager for 2 years. Prior to that she spent 17 years as the Continuous Improvement/ Quality Manager and Safety Director for Serta Simmons Bedding. Lori holds a Bachelors degree from Ashland University, Ohio. She has also served her community as resident of Southwestern Schools Education Foundation for the last 15 years. Lori looks forward to combining her knowledge of quality and improvement with Hanson’s continued commitment to customer service and satisfaction.

Jenna Z

Account Executive – Jenna Joined the Hanson team in November 2020. She has an associate’s degree in Business Administration from JCC. Prior to starting at Hanson, she worked 2 years at Monroe Table Company as inside sales and marketing. Previous to that, she worked at her family business Hampshire Mills for over 25 years as a buyer/manager. Jenna looks forward to building long lasting relationships with our customers and helping them with all of their signage needs!


Sales Representative –  Alan brings lots of sales experience, energy, and motivation wherever he goes. He has spent the first 12 years of his personal career as an account executive for the printing industry, providing both inside and outside sales opportunities. As a graduate of the University of Buffalo, he obtained his Bachelor’s of Arts and Sciences degree in English studies for secondary education. Alan spends most of his free time coaching softball, baseball, soccer, wrestling, and football for each of his four children. He and his family are also active 4H members, breeding hogs, beef steer, and supporting 2 of his daughters compete in equestrian competitions throughout the region with Dunham Sport Horses. He also enjoys running Tough Mudder competitions and was head trustee of his church, East Randolph United Methodist. Alan is excited to be on our team and working with current clientele, while actively searching out more companies to join the Hanson Sign family of businesses. Call or email him today with confidence!

Operations Manager – Lynn began her career with Hanson in 2010 as the Logistics Coordinator with previous experience in customer service and purchasing as well as over 5 years of project management. After working in this position for over a year, she transitioned to the sales team and then to the role of Purchasing Manager where she spent the remaining 3 years of her time with Hanson. Lynn returned to Hanson in 2018, in the role of Operations Manager leading our 20 to 25 member production staff. When she’s not at Hanson, Lynn enjoys spending time with her 2 sons, and volunteering as Parent Coordinator for their football teams.

Shelly Lipphard

Business Manager – Shelly came to Hanson Sign Companies from American Locker Group.  She had an extensive background in Accounts Receivable, Accounts Payable and Customer Service.   In 2006, she was ready to take her career to the next step and decided to add management to her skill set.    Hanson Sign has been a perfect fit for her with her background in accounting and customer service.   She still is able to handle the daily accounting functions that she learned to love and uses her customer service skills on a daily basis.    Shelly is looking forward watching Hanson Sign Co.’s continue to grow and prosper and happy to be a part of it.