Meet the Hanson crew

At Hanson Sign Companies, our diverse skills, backgrounds and experience converge to bring you service, quality and beautifully crafted signs you will be proud to offer as your own.

Ed Sullivan

CEO – Ed spent the first 29 years of his career advancing through the sales and marketing ranks in the Consumer Packaged Goods Industry.  He was the V.P. of Sales for the Retail Supermarket Channel in the U.S. at Lactalis American Group.  Lactalis is the world’s leading dairy company.  Ed is the CEO and managing partner of the ownership team here at Hanson Sign Companies.


Director of Sales – Dan graduated from Xavier University in Cincinnati, OH with a degree in international business in 2010. Prior to joining Hanson, he worked for seven years as Sales Manager for Schutte Hammermill in Buffalo, NY selling custom engineered industrial size reduction equipment and material processing systems. Customer industries included wood, biomass, agricultural, food grade, aggregate, mineral, chemical, and metals recycling. In 2022, Dan was offered the opportunity to work with his father, Ed, and decided to make a career change. Dan is determined to provide the highest quality products and support to our sign industry partners.

Operations Manager – Felicia came to Hanson in 2011 as our freight coordinator with a degree in Business Administration – Management and Marketing. After working in this position for over a year and getting to know our customers and the business she transitioned to a sales position and advanced to become the Director of Sales.  She transitioned to Operations Manager in the summer of 2023 and now oversees all aspects of production here at Hanson Sign.

Account Executive –  Lori came to Hanson in the fall of 2019 from Inscape Solutions where she was the Process Improvement Manager for 2 years. Prior to that she spent 17 years as the Continuous Improvement/ Quality Manager and Safety Director for Serta Simmons Bedding. Lori holds a Bachelors degree from Ashland University, Ohio. She has also served her community as resident of Southwestern Schools Education Foundation for the last 15 years. Lori looks forward to combining her knowledge of quality and improvement with Hanson’s continued commitment to customer service and satisfaction.

Jenna Z

Account Executive – Jenna Joined the Hanson team in November 2020. She has an associate’s degree in Business Administration from JCC. Prior to starting at Hanson, she worked 2 years at Monroe Table Company as inside sales and marketing. Previous to that, she worked at her family business Hampshire Mills for over 25 years as a buyer/manager. Jenna looks forward to building long lasting relationships with our customers and helping them with all of their signage needs!


Sales Representative –  Alan brings lots of sales experience, energy, and motivation wherever he goes. He has spent the first 12 years of his personal career as an account executive for the printing industry, providing both inside and outside sales opportunities. As a graduate of the University of Buffalo, he obtained his Bachelor’s of Arts and Sciences degree in English studies for secondary education. Alan spends most of his free time coaching softball, baseball, soccer, wrestling, and football for each of his four children. He and his family are also active 4H members, breeding hogs, beef steer, and supporting 2 of his daughters compete in equestrian competitions throughout the region with Dunham Sport Horses. He also enjoys running Tough Mudder competitions and was head trustee of his church, East Randolph United Methodist. Alan is excited to be on our team and working with current clientele, while actively searching out more companies to join the Hanson Sign family of businesses. Call or email him today with confidence!

Sierra Dean

Logistics Coordinator


Jordin James

Account Executive


Dawn Feliciano

Business Manager – Dawn joined Hanson in June of 2023. She has an Associate Degree in Accounting from Borough of Manhattan Community College in New York City. Prior to starting at Hanson, she worked as the Executive Assistant to the CEO and COO, as well as up to 11 VPs of Curb Mobility located in Astoria, New York. Dawn’s extensive knowledge and background in the corporate sector will be an asset to us here at Hanson Sign Cos.